Tips for a Successful App Launch

After you are done coding your app, undoubtedly the next big step is launching it for public use. This is actually a make it or break it step that could determine the success of your project. It is therefore essential that you get this process right. The following are some useful tips on how you can successfully launch your app.

1. Create a Story

Whether you are a writer or not, the online space is more receptive to a product if there is a story that accompanies it. If you can write such an account for your app, then you need to consider having it polished before you launch your app. If this is not possible, you can hire a freelance writer to help you create a story for your app. Ensure that you take the writer through the most critical aspects of the app concerning the pain point that you hope it will address for the target market. Creating a buyer persona is one of the most effective ways of getting people to relate to your app and thus contribute to a successful launch.

2. Launch Your App via the Store

Whether it is an Android or iOS app, launching it through the store is one of the surest ways of ensuring that your launch is successful. Check the requirements that the platform you are planning to launch on demands that you meet before publishing your app. Most of the time, should the store reject your app, they will give you reviews on why this is so, and you can positively use that criticism to improve the app before publishing it again. Additionally, if you are planning to launch on both platforms, it is advisable to do it simultaneously rather than start with one before proceeding to the other.